'The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.” If you try for several but don’t nail one, you’re finished.”

If you can get just one distribution channel to work, you have a great business. 'Most businesses get zero distribution channels to work: poor sales rather than bad product is the most common cause of failure. 'Superior sales and distribution by itself can create a monopoly, even with no product differentiation. 'Sales is the opposite: an orchestrated campaign to change surface appearances without changing the underlying reality.” “Even though sales is everywhere, most people underrate its importance.” It is better to risk boldness than triviality. 'Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.' “What important truth do very few people agree with you on?”Ī good answer takes the following form: “Most people believe in x, but the truth is the opposite of x.”

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